The firm made clear its intentions of going upmarket final 12 months with the new Mi series flagships. But thus far, all the Mi 11 series telephones have undercut the competitors by some margin in phrases of pricing and specs; the Mi 11X is the most inexpensive Snapdragon 870 cellphone in India proper now. Hence, a cellphone similar to the Mi 11 Lite 4G looks as if a misfit in Xiaomi’s in any other case aggressive lineup.
Mi 11 Lite 4G: What is it?
The Mi 11 Lite was introduced a couple of months in the past in Europe as an expensive midrange providing for the lots. It was launched in each 4G and 5G flavours, with the latter positioning itself as nice worth for these prepared to spend a premium. The 4G variant simply exists as an entry level to the Mi series of smartphones.
Hence, the Mi 11 Lite 4G utilizing the Snapdragon 732G chip and paired with a 90Hz AMOLED show is an honest deal. You additionally get a 48-megapixel triple rear digicam system and a 4250mAh battery right here. The design is harking back to the Mi 11 however Xiaomi makes copious use of plastic to maintain the weight down.
In reality, at 157 grams and 6.1mm thickness, the Mi 11 Lite is certainly amongst the most light-weight telephones in the world of Android.
What about the scene in India?
Xiaomi made a reputation for itself with extremely aggressive and inexpensive smartphones in the mid-2010s. At the identical time, manufacturers similar to Oppo and Vivo have been making an attempt to woo clients with digicam telephones that tagged alongside premium worth tags. As a results of India’s “more for less” thirst in all the things, Xiaomi skyrocketed to the prime of the charts in just some years.
With the Mi 11 Lite 4G, Xiaomi appears to be taking over the reverse position. The Mi 11 Lite in its 4G avatar isn’t a aggressive machine, particularly if Xiaomi is to worth round the Rs 21,000 worth level. The scenario is sophisticated additional by the presence of its personal blockbuster hits in the identical vary – the Redmi Note 10 Pro Max and Mi 10i.
From a specs perspective, the Mi 11 Lite struggles to make a case for itself towards the Redmi Note 10 Pro Max. If Xiaomi goals for a sub-Rs 25,000 pricing, the Mi 10i comes throughout as a greater and extra future-proof machine.
Is the Mi 11 Lite 4G enjoying a misplaced battle?
In a manner, no. In a manner, the Mi 11 Lite is to Xiaomi what the Galaxy A52 is to Samsung – premium units that construct the model picture. Xiaomi has all the time been regarded upon as a cellphone maker that sells excessive specs at inexpensive worth. Manu Jain and his boys have been making an attempt to change that this 12 months with the Mi 11 Ultra and the Mi 11 Lite is one other step in that course.
While the Redmi Note 10 Pro is for many who love numbers and seeks excessive worth, the Mi 11 Lite could be positioned as a cellphone that focuses on the person expertise. A light-weight cellphone simply provides to the person expertise and Xiaomi with its up to date MIUI 12.5 will attempt to add to it. Moreover, there’s a bit of shoppers that seeks handsome telephones over all the things else.
This is precisely what manufacturers like Vivo and Oppo have been doing with their V series and F series telephones in the previous respectively. These telephones concentrate on the design and cameras, stuff that Indian cellphone customers want the most. Hence, regardless of costing extra, there are various in the semi-urban and rural markets preferring these units over the ones that earn essential acclaim.
Hence, the Mi 11 Lite could find yourself carving an area of its personal in the extremely aggressive sub-Rs 25,000 area, regardless of not boasting of cutting-edge specs.